The Innovation Playbook: A Revolution in Business ExcellenceA complete roadmap to a revolution in business excellence founded on innovation Author and successful innovator Nicholas Webb believes we need a revolution in business excellence founded on innovation. In The Innovation Playbook, you will learn why innovations fail, the five rules of customer connectivity, the power of "real open" innovation and customer co-creation, the secret formula for reducing product and market risk, the magic of Future-casting, and so much more.
Includes online training a ($150.00 value) that will help you put the theory into practice, The Innovation Playbook will prepare you to get your CIS Certification, as well as to implement a successful innovation culture in corporate life. |
Contents
WHATS WRONG WITH INNOVATION TODAY | |
The Danger of Safety | |
The Critical Role of Leadership | |
Whats Mything in Innovation Today | |
Anatomy of an Innovation Superstar | |
Creating Net Customer Value | |
Door? | |
The RealOpen Innovation Framework | |
Forge | |
Creating a Digital Innovation Culture | |
Dancing with the Innovation Superstars | |
About the Author | |
The Wheels Keep Falling | |
Other editions - View all
The Innovation Playbook: A Revolution in Business Excellence Nicholas J. Webb No preview available - 2010 |
Common terms and phrases
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