Essentials of Business Research: A Guide to Doing Your Research Project

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SAGE, 20.01.2014 - 376 Seiten

Written specifically for business students, this best-selling, jargon-free textbook highlights each stage of the research process, guiding the reader through actionable steps and explicitly setting out how best to meet a supervisor's expectations.

Easy to navigate and full of practical advice, it shows you how to choose a topic and write a proposal, with easy to follow tips and detailed screenshots and diagrams.

Key student features include:

'You're the Supervisor' sections - helps students to meet learning objectives 'Common questions and answers' - real-world advice on how to tackle common challenges Examples from different types of international businesses Detailed guidance on software packages such as SPSS Student case studies Annotated further reading

Accompanied by a fully integrated companion website designed to support learning. Free to access, it includes author podcasts, guides to online tools, links to downloadable journal articles, examples of completed projects, PowerPoint slides and students' multiple choice questions to test progress. Available on publication: www.uk.sagepub.com/jonathanwilson2e.

A must-have title for all business and management students; this is the ideal companion for achieving success in your research project.

Lecturers/instructors - request a free digital inspection copy here

 

Ausgewählte Seiten

Inhalt

1 An Introduction to Business Research
1
2 Developing a research topic
37
3 Conducting a literature review
61
4 Addressing ethical issues
89
5 Establishing a research design
115
6 Primary Data Collection
149
7 Using secondary data
187
8 Sampling
209
9 Analyzing quantitative data
231
10 Analyzing qualitative data
279
11 Writing up and presentingyour research
301
Glossary
329
Index
339
Urheberrecht

Andere Ausgaben - Alle anzeigen

Essentials of Business Research: A Guide to Doing Your Research Project
Jonathan Wilson
Eingeschränkte Leseprobe - 2014
Essentials of Business Research: A Guide to Doing Your Research Project
Jonathan Wilson
Keine Leseprobe verfügbar - 2017
Essentials of Business Research: A Guide to Doing Your Research Project
Jonathan Wilson
Keine Leseprobe verfügbar - 2014
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Häufige Begriffe und Wortgruppen

academic journals adopt analyzing Anglia Ruskin University answer associated brands business research chapter Chinese choice chosen topic coding conducting research consider data analysis descriptive statistics develop employees examine example Figure findings frequency grounded theory guanxi Honeycomb of Research hypothesis illustrates important inferential statistics Interpretivism interquartile range interview involves Ipsos MORI judgement sampling literature review mean measure mind map multi-strategy research objectives observation option organization participants population project supervisor qualitative analysis qualitative data qualitative research quantitative questionnaire range reference relationship relevance tree relevant reliability research design Research Methodology Research Methods research process research project research questions research strategy research topic respondents response rate Sage sampling technique secondary data SMEs snowball sampling sources SPSS stage structure student researcher study research survey Table types typically understand validity values variables websites writing

Autoren-Profil (2014)

Dr Jonathan Wilson BA (Hons), PGCE, MA, MSc, DipM, FCIM, MPhil, PhD is Principal Lecturer and Head of Department of Marketing, Strategy and Enterprise at the Lord Ashcroft International Business School, Anglia Ruskin University, Cambridge. He is a Fellow of the Chartered Institute of Marketing and an experienced lecturer in research methods, and has supervised many undergraduate and postgraduate research projects.

Bibliografische Informationen

TitelEssentials of Business Research: A Guide to Doing Your Research Project
Autor/inJonathan Wilson
Ausgabeungekürzt
VerlagSAGE, 2014
ISBN1446296857, 9781446296851
Länge376 Seiten
  
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