GMC General Motors Trucks THE BAILEY BANKS & BIDDLE CO. THE GMC FRONT AXLE Great tensile strength with light weight are combined in GMC Front Axles. Special analysis steel, heattreated, is employed, with steering knuckles and knuckle arms drop-forged and heat-treated. I T would be hard indeed to find a better example of the sort of prestige coveted by all high class retail business than that of The Bailey, Banks & Biddle Company, the famous jewelers of Philadelphia. Founded in 1832, this house is a Philadelphia institution. Through more than four score years it has been accorded the patronage of the fine old aristocratic families of America's first capital. Nearly 100 years ago The Bailey, Banks & Biddle Company sold its precious wares of jewels and plate in a quaint colonial shop and delivered them in a horsedrawn coach. Today the company occupies a magnificent modern store, containing so extensive a collection of precious stones, jewelry, and objets d'art that it is one of the showplaces of Philadelphia. And today The Bailey, Banks & Biddle Company is using for its delivery service five GMC trucks, finished and appointed in a style appropriate to their occupation. The Bailey, Banks & Biddle Company bought the first three in 1915, and in the following year purchased two more, making a fleet of five which has now been in service from three to four years. GMC Trucks are for high class concerns that want their delivery equipment properly to represent them in appearance and performance. GMC reliability has become proverbial-GMC construction is the reason. The General Motors Corporation gives to GMC Trucks a financial backing that assures permanent availability of service and parts. GENERAL MOTORS TRUCK COMPANY One of the Units of the General Motors Corporation (530) |