Essentials of Business Research: A Guide to Doing Your Research Project

Cover
SAGE, 20.01.2014 - 376 Seiten

Written specifically for business students, this best-selling, jargon-free textbook highlights each stage of the research process, guiding the reader through actionable steps and explicitly setting out how best to meet a supervisor′s expectations.

Easy to navigate and full of practical advice, it shows you how to choose a topic and write a proposal, with easy to follow tips and detailed screenshots and diagrams.

Key student features include:

  • ′You′re the Supervisor′ sections - helps students to meet learning objectives
  • ′Common questions and answers′ - real-world advice on how to tackle common challenges
  • Examples from different types of international businesses
  • Detailed guidance on software packages such as SPSS
  • Student case studies
  • Annotated further reading

Accompanied by a fully integrated companion website designed to support learning. Free to access, it includes author podcasts, guides to online tools, links to downloadable journal articles, examples of completed projects, PowerPoint slides and students′ multiple choice questions to test progress.

A must-have title for all business and management students; this is the ideal companion for achieving success in your research project.

 

Ausgewählte Seiten

Inhalt

List of Figures
An introduction to business research
Summarizing and presentingyour data
3
Yourethe supervisor Common questions and answers
Establishing a research design
Primary datacollection options
British Airways
Sampling
Reasons for basing your research project entirely on secondary
References
Analyzing qualitative data
Case study
Writing up and presenting your research
Glossary
Index

Using secondary data
Primary data collection

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Häufige Begriffe und Wortgruppen

academic journals advantage analyzing Anglia Ruskin University answer approach associated brands Business Research chapter choice chosen topic coding conducting research consider correlation data analysis data collection descriptive statistics develop employees ethical examine example Figure findings focus frequency grounded theory Honeycomb of Research hypothesis illustrates important inferential statistics interquartile range interview inthe involves issues itis judgement sampling literature review measures mind map needto nominal data null hypothesis objectives observation ofthe participants particular population primary data problem qualitative data qualitative research quantitative questionnaire reference relationship relevance tree relevant research design Research Methodology Research Methods research project research questions research topic respondents response rate Sage sampling frame sampling technique secondary data SMEs snowball sampling sources SPSS strategy stratified sampling student researcher survey Table theory time­consuming tobe types typically undertaking values variables words youare yourresearch

Autoren-Profil (2014)

Dr Jonathan Wilson BA (Hons), PGCE, MA, MSc, DipM, FCIM, MPhil, PhD is Associate Professor in Marketing and Business Research, Norwich Business School, University of East Anglia. He is a Fellow of the Chartered Institute of Marketing and an experienced lecturer in research methods, and has supervised many undergraduate and postgraduate research projects.

Bibliografische Informationen

TitelEssentials of Business Research: A Guide to Doing Your Research Project
Autor/inJonathan Wilson
Ausgabe2, ungekürzt
VerlagSAGE, 2014
ISBN1446293475, 9781446293478
Länge376 Seiten
  
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