Essentials of Business Research : a Guide to Doing Your Research Project
. Essentials of Business Research: A Guide to Doing Your Research Project is a concise, student-friendly text that cuts through the jargon of research methods terminology to present a clear guide to the basics of methodology in a business and management context. This extremely accessible book is informed throughout by the use of clear case studies and examples that serve to bring the research process to life for student readers. Unusually for a Methods text, Wilson also explicitly considers the importance of the supervisor in the dissertation process, and explains for the reader what lecturers
1 online resource (337 pages)
9781446211007, 9781848601338, 9781446242698, 9781848601321, 1446211002, 1848601336, 1446242692, 1848601328
764574322
Print version:
Cover; Contents; List of Figures; List of Tables; Preface; Acknowledgements; 1 An Introduction to Business Research; 2 Developing a research topic; 3 Conducting a literature review; 4 Addressing ethical issues; 5 Establishing a research design; 6 Primary Data Collection; 7 Using secondary data; 8 Sampling; 9 Analyzing quantitative data; 10 Analyzing qualitative data; 11 Writing up and presenting your research; Glossary; index
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